Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

In Running with Purpose, you will find a highly engaging read with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, brand builders, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.

• The untold David vs. Goliath challenger brand story in which Brooks’ bold strategy and unique brand positioning fueled its move from the back of the pack to lead.
• The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way.
• The six clear leadership lessons Jim has learned along his path and applies at Brooks to help managers at all levels develop into authentic leaders.
• How Berkshire Hathaway’s support and influence provided a tailwind for Brooks’ business and brand to surge.
• A revealing look at the ups and downs of Jim’s personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.